Real Properties. Real Results.
Every case study below represents a real luxury property operator who made the decision to stop renting their guests from Airbnb and start building something that belonged entirely to them. The results speak for themselves.
Kaimana Villa
Four bedroom oceanfront villa — $4,500 per night — Kailua Oahu Hawaii
Zero direct booking presence. 100% Airbnb dependent. $65,000 per year in platform commissions.
Custom Estate Presence website, direct booking engine, guest CRM, SEO, and social media management.
The Challenge
Kaimana Villa is one of the most extraordinary private properties on the windward coast of Oahu — four bedrooms, private infinity pool, direct beach access, and the kind of view that makes guests extend their stay without being asked. The property was generating $1.8 million per year in gross bookings entirely through Airbnb — and paying $65,000 per year in platform commission for the privilege of doing it. The owner knew the guests were extraordinary but the brand was invisible. No direct booking website. No guest database. No way to contact a previous guest without going through Airbnb. No brand that existed outside of an Airbnb listing page.
The Estate Presence Solution
We built a completely custom direct booking website for Kaimana Villa — editorial in aesthetic, cinematic in photography, and built to communicate the specific extraordinary quality of the property at the level it actually deserved. The direct booking engine was connected natively to the property's Airbnb and VRBO listings ensuring real-time availability across all channels with zero double booking risk. A complete guest CRM was built and activated with pre-arrival, in-stay, and post-stay sequences. A monthly SEO content program targeting luxury villa rental Oahu and private beach house Hawaii keywords was launched. Social media management began immediately with luxury lifestyle content created around the property's extraordinary setting.
The Results
- —Direct booking revenue: $0 to $720,000 in twelve months
- —Airbnb commission savings: $26,000 in year one
- —Average booking value increase: 31% on direct bookings vs Airbnb
- —Guest repeat booking rate: 23% of direct guests booked a second stay within eighteen months
- —Google ranking: Page one for luxury villa rental Oahu within six months
I genuinely did not believe it would work this well this fast. The website alone changed how guests perceived the property. We started getting inquiries from guests who said they found us on Google and had never considered Airbnb at all. That was the moment I understood what Estate Presence was actually building for us.
Meridian Property Group
Portfolio of fourteen luxury ski and mountain properties — $2,500 to $12,000 per night — Aspen and Snowmass Colorado
Fourteen properties managed across four different tools with no unified brand or direct booking strategy.
Complete Estate Presence platform across all fourteen properties including unified website, multi-property CRM, SEO, social media management, and review management.
The Challenge
Meridian Property Group manages fourteen of the most sought-after private luxury properties in Aspen and Snowmass — ski-in ski-out estates, mountain compounds, and contemporary chalets that collectively generate over $8 million per year in rental revenue. Despite the extraordinary quality of the portfolio the company was operating across four different tools that did not communicate with each other, had no unified brand identity, and was paying over $280,000 per year in combined Airbnb and VRBO commission. The operations manager was spending twenty hours per week on manual tasks that should have been completely automated. Guest communication was inconsistent across properties. Review requests were not being sent. Social media was updated sporadically when someone had time.
The Estate Presence Solution
We built a unified Meridian Property Group brand and website featuring all fourteen properties with individual property pages, a portfolio search function, and a direct booking engine connected to all properties simultaneously. A single multi-property CRM was built replacing three separate tools. Social media management was launched with 30 posts per month across Instagram and Facebook. An automated review management system was activated across Google, Airbnb, VRBO, and TripAdvisor for all fourteen properties simultaneously.
The Results
- —Direct booking revenue: Increased from $280,000 to $1.8 million in eighteen months
- —Platform commission savings: $93,000 in year one
- —Operations time saved: 18 hours per week in manual tasks eliminated
- —Review volume: 340% increase in five star reviews across all platforms
- —Social media growth: 12,400 new Instagram followers in twelve months
Estate Presence replaced four tools and twenty hours of weekly manual work. But the number that matters most is the $1.8 million in direct booking revenue. That is money that now belongs entirely to us and to our property owners.
Casa Del Sol
Six bedroom luxury oceanfront villa — $8,500 per night — Cabo San Lucas Mexico
Beautiful property with no brand presence, no direct booking website, and an average booking value 22% below comparable properties in the market.
Complete brand identity, custom website, direct booking optimization, and luxury lifestyle social media management.
The Challenge
Casa Del Sol is a genuinely extraordinary property — six bedrooms, private chef, yacht dock, and an infinity pool that overlooks the Sea of Cortez in a way that no photograph has ever fully captured. Despite the extraordinary product the property was generating significantly below its market potential because it had no brand and no direct booking presence that communicated what it actually was. Potential guests landing on the Airbnb listing saw the same template format as every other property in Cabo regardless of whether it was a $300 per night condo or an $8,500 per night private estate. The property's true positioning was invisible.
The Estate Presence Solution
We began with a complete brand identity for Casa Del Sol — name treatment, color palette, typography, and brand voice that positioned the property as the specific extraordinary experience it actually was rather than just another Airbnb listing in Cabo. A completely custom website was built around the brand identity with cinematic photography direction, a complete property story, an experiences section showcasing the chef, the yacht, and the surrounding area, and a direct booking engine. A luxury lifestyle social media strategy was launched targeting the specific aesthetic and lifestyle of the ultra-high net worth guest that Casa Del Sol was built for. A review management program was activated across all platforms.
The Results
- —Average booking value: Increased 31% within six months of website launch
- —Direct booking percentage: 0% to 35% of all bookings within twelve months
- —Platform commission savings: $87,000 in year one
- —Instagram followers: 8,400 in twelve months
- —Guest repeat booking rate: 19% within eighteen months
The website changed everything. For the first time guests arrived having seen what Casa Del Sol actually was — not what an Airbnb template made it look like. The increase in average booking value alone was worth more than the entire Estate Presence investment.